With just two weeks left until the big game in the Valley, businesses in several cities are making preparations to accommodate the expected influx of visitors. The city of Phoenix estimates that around one million people will be walking the streets of downtown during the Super Bowl.
Heather Coleman, General Manager of State 48 Funk House Brewery, said she started planning for the Super Bowl six to eight months ago. To prepare for the event, she hired additional staff, increased security, and expanded the patio area with a grill and bar. “Chaotic but a lot of fun. It’s been an amazing thing to sit down with the team and figure out what we’re going to do versus what we’re not going to do,” Coleman said.
Pedal Haus, which has locations in Tempe, Chandler, and downtown Phoenix, will have an additional 10 to 12 people working at the downtown location. COO Chris Purcell said some employees are flying back from out of state to work during the week. While there are some worries about food, paper goods, and liquor supplies, Purcell said, “Fortunately, we’re in control of our beer so we know we’ll have beer at all our locations.”
For those who don’t want to travel too far from the Super Bowl festivities, Pedal Haus will have a watch party and food specials at its Chandler location. “We’ve been working on it for weeks and we have an amazing team. We’re ready. Bring it,” Purcell said.
As the Super Bowl draws near, businesses across the Valley are making the final preparations to welcome the millions of visitors expected to converge in the city. With two weeks left until kick-off, the excitement is palpable as businesses gear up to make the most of this once-in-a-lifetime opportunity.